For example, if you sell makeup brushes, youll want to be specific such as unicorn makeup brush or mermaid makeup brush. A wellwritten product description has the power to move your. How to write product descriptions that tell a story bigcommerce. Delight your customers with ai agents answering questions related to products, orders, policies or company based upon product descriptions, attributes, past answers and more. Writing an ecommerce product description is not unlike any other sales copywriting task in that you will want to start with an understanding of the features and benefits of the merchandise. Read this article to see examples of how you can write product descriptions that are compelling, and generate more.
Writing product descriptions that sell may, 2009 armando roggio an ecommerce website, boiled down to its dry essence, is a virtual salesman at best and a slowtodeliver electronic vending machine at worst. Are you wondering how to write ecommerce product descriptions that sell products. Upworthy shared several of what i think are some of the finest tips on the editorial process, including these two which apply directly to writing product descriptions. How to write ecommerce product descriptions that sell. Ecommerce product description product descriptions. Theyre white and made from cotton, ribbed with an elastic hem. The purpose of a product description is to supply customers with important information about the features and benefits of the product so theyre compelled to buy. How to write product descriptions for ecommerce website. Whether you own an e commerce store or sell on marketplace, it is easy to list out the features and specifications of your product. I am looking for a digital sales content writer who must have experience writing product description for ecommerce sites. If you are on the right track at the initial development stage itself, you can build upon it further as and when your business. Those pesky, profuse product descriptions ecommerce success depends on them but darned if theres an efficient way to write great ones.
Writing product descriptions that simply describe your product featres. Tips on writing product descriptions that convert digital. I have an extensive background in spiritual and business strategies. Would be up to 40 hours a week max writing product descriptions for. How to write product descriptions that sell examples inside.
Writing great product description copy is a skill that takes time and effort, but is nevertheless learnable. Ecommerce managers and online store owners all know the importance of. Product descriptions are essential for ecommerce success. Here are some tips on how to make sure your product descriptions have all the necessary information to help you make a sale and gain a new customer. Stop copying and pasting supplier product descriptions. Sep 26, 2017 how to write product descriptions for ecommerce lindsay kustich on september 26, 2017 if you are a small business with a large ecommerce catalog online, you may fall into the same pitfall of many online shops too many products with too little time or manpower to write unique product descriptions. Id really enjoy if others working in ecommerce share some tips for how theyre using product descriptions in the comments below. Product descriptions can make or break an ecommerce store. Jul 23, 2019 product description writing is a learned skill you can master. In this article well be covering the power of story telling and how to write product descriptions that sell. Learn actionable tips from this edition of ask an seo. What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products. When writing your descriptions, you may be overwhelmed with the number of features that your products have, so much so that you want to list them all out to share this crucial information with your potential customers.
Write product descriptions in the natural language of your target customer. How to write product description properly for ecommerce. Ecommerce product descriptions can be challenging to write. Our vetted team of product description writers will create engaging copy designed to bring in more traffic and sales. May, 2019 writing great product descriptions takes work.
Creating an ecommerce product description is part art and part science. Ecommerce product description writing services,product. Youre creating an experience for the online consumer, one that they wouldnt get in a brickandmortar store. But some products seem to sell just fine with a title and a picture. Ecommerce managers and online store owners all know the importance of product descriptions. If the answer is yes, chances are good that you have high performing sales. Weve focused on written words, but, of course, images, sounds, and video can also serve as compelling product descriptions, but more about that in a later edition of ecommerce knowhow. May, 2009 know your audience, get its attention, and communicate.
Jun 19, 2014 writing compelling copy is a powerful skill that can help improve the sales of your online store. One of the most common mistakes that is made when it comes to writing product descriptions is that copywriters simply describe the products instead of selling the items with the description to their target audience. There arent that many case studies out there about product descriptions, so its hard to say definitively. Jan 28, 2019 the easiest way to optimize your product descriptions is to use a tool like on page seo checker on your store. How to write product descriptions that will make customers. One ecommerce study found that 20% of purchase failures are potentially a result of missing or unclear product information. If youre like most etailers, youre using email marketing to convert subscribers into customers and customers into repeat customers but email marketing isnt the only channel for conversions. Today, more than ever, users are headed online to purchase what they need. Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. Is there ai software for writing product descriptions. Hello, this is rakib i am an expert writer for shopify product description. Instead, write product descriptions that sell by using these triedandtrue templates. In fact, following this simple formula below is a great way to writing compelling product descriptions. Ecommerce web content writers copywriting textmaster.
How to write product descriptions that sell neil patel. How to write e commerce product descriptions that sell do your product descriptions stand out among the rest. Choose goals and kpis to measure success of your product descriptions. Sep 26, 2016 in our previous article, we discussed how to write product title properly for ecommerce. Those are the keys to writing product descriptions that sell, in my view.
Generate product descriptions with natural language software. Youll want to use keywords that are relevant to your product. As mentioned above, in mad libs one fills in the blanks with parts of speech. Fiverr freelancer will provide product descriptions services and write instant selling product description on amazon or ecommerce store including product descriptions. A product description is the marketing copy used to describe a product s value proposition to potential customers. How to write product descriptions that sell in 2020. In this article, we will describe how to write product description properly for ecommerce. And, as an ecommerce business, this means its time to really overhaul your product description pages. In theory, spinning software allows you to generate unique product descriptions.
Jan, 2018 seo is a major benefit of generating fresh product descriptions. One way to get really good, really fast, is to try several things until you find something that truly works for you and your business. How to write product descriptions for ecommerce newbird. Jun 03, 2016 here, well focus on tips for writing effective item descriptions that improve their chances of being found online and help make the sale by including information your customers care about most. My main goal is longterm relationship and serve my best quality work. If 30 people are selling an item online, and they are all using the same description, then you can move ahead of them in the search engine rankings if you use a different product description. Write the script for how you will describe your product. Javascript programmers have many good tools to choose fromalmost too many to keep track of.
Here are 8 easy rules to help you write product descriptions that sell. How to write the ultimate product description for ecommerce. Get a product description that is optimized seofriendly so its ready to rank and bring traffic to your site. Lean on your support team and pull language from the actual questions customers ask. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people dont expect it. Product descriptions are a very important part of running a successful e commerce website.
A good product description doesnt just provide information to your website visitors but also increase website visibility on search engines. In this article, i discuss 10 text editors with good support for developing with javascript, html5. Home product descriptions writing propel your ecommerce business with the right product descriptions in an age where competition is fierce and buyers can avail of comparison before or during shopping, a welldesigned product description is what keeps visitors hooked and brings them subtly closer to the sales funnel. Jan 20, 2017 when software solution providers work with online stores to generate product descriptions, the providers begin with the kinds of words or phrases that will be used to fill in the blanks. Writing creative product descriptions for ecommerce small. The complete guide to writing product descriptions that. Apr 18, 2018 best practices when writing ecommerce product descriptions.
Check out this ecommerce product description best practices and implement to boost sales. Know how your product descriptions will be displayed. Online stores need descriptions that properly explain the product so shoppers. Product description writing jobs are not for the novice content writer. For most of the ecommerce entrepreneurs, writing a good product description often seems a big challenge because many of them cant attract their customers by their product description. Ecommerce product descriptions are an incredible opportunity to engage.
Aug 01, 2017 scripting out compelling descriptions for your product is the most vital part of the e commerce market as it creates longlasting impressions and inspires the users to purchase a product. Hoth ecommerce pd is the easiest way to get unique product descriptions made for your online store. I help others get into alignment in their business and lives. You need goals to measure the success of product descriptions.
How to write effective ecommerce product descriptions. How to write epic product descriptions that sell oberlo. Product descriptions should not only convey your brands tone of voice but also answer common questions about the product to instill confidence and stimulate a positive purchase decision. For apparel and beauty brands, in particular, storytelling is a key practice that should be used in all parts of your site right down to the product page. So, when thinking of writing your product description, think in terms of writing a script for the various components, including words, images and video, that together will give you more of what you expect from the description.
He should be creative in writing a compelling product description that attr. Apr 28, 2016 how to write product descriptions that sell. For product descriptions, you would use product data. Well delve into the the theory behind good product descriptions, so you can write descriptions that make your products fly off the shelves. Aug 30, 2019 product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. Ai for ecommerce, auto write product descriptions, product. Unique content is crucial for writing product descriptions. Writing effective product descriptions online sps commerce. Most retail websites require you to write two or three different kinds of product descriptions. Ideally, product descriptions, along with images should be part of your e commerce website development strategy itself. A product description is the marketing copy that explains what a product is and why its worth purchasing. Now try and incorporate that language into your ecommerce site so you. Write instant selling product description on amazon or.
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